Meyden is an interactive cultural center of 3000 m2 in the heart of M Avenue, consisting of a permanent exhibition space, a 350-seat auditorium and an open-air space for a Moroccan gastronomic experience.

It is first of all a gateway to the city and its surroundings by allowing visitors to understand the time of a visit, the culture, the art of living, the know-how and the Marrakchis spirit.

Thus, throughout the year, a permanent multimedia and immersive exhibition will be programmed on the 1st floor while the Theater located on the ground floor of this emblematic building will host various artistic and cultural programs that will create an unprecedented offer in Marrakech.

1 million visitors are expected the first year.